FastCompany Design
Gatorade, the inventor of the sports drink, is making a surprising pivot to reach non-athletes
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It's no longer focusing primarily on athletes.PepsiCo, Gatorade's parent company, said Thursday that the brand wants to broaden its reach to non-athletes who are looking for ways to hydrate, whether they're on a long ...
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