FastCompany Design
Apple is winning over TikTok with Steve Jobs-style brain rot
My new favorite creator on TikTok is Apple. Yes, that Apple.
On March 4, Apple launched its newest product, the head-turningly affordable $599 MacBook Neo. That same day, the company also deleted all of the content that once populated its TikTok page and started over. Its new videos—on view there ...
2 days ago